The creative mindset behind NoRouge.

Experience You Can Count On

Joy Koumentakou has a 18-years experience in the fields of marketing & fashion. She began her career as a marketer, owning an advertising agency, organising congresses for 3.000 persons and then she was transformed from a marketer to an accessories designer, to an awarded fashion designer and then to a fashion coach. 

At her first ever participation in a trade fair with her brand, named madebyJK, back on 2013, she attracted a clientele of 78 stores in one season -with no budget and the smallest booth on the trade fair! She has collaborated in total with more than 180 stores in Greece and abroad. Her experience in using marketing techniques and building customer relationships in trade fairs, along with her idea generation mindset, is the one that will guide you on your trip to success.

Joy has also been awarded twice as a "Best Trendsetter" in the Athens Xclusive Designers' Week and Vogue Italy wrote about the amazing girl with the orange hair as a rising star in fashion industry, who had already started fascinating the market with her talent to transform everything she touches in a fashionable concept.


Joy's vision is to inspire & motivate people to find their creativity inside them and reach for their higher purpose, thus finding joy in the journey of their life.

She is the founder & CEO of NoRouge, founder of MBJK POP Fashion House, co-founder of the Fashion Branding Agency Weird Authentic People, co-founder of the Business of Fashion Academy, a Concept Generator, Art Director and Artist.

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Our ramp up process is designed  to empower your team and outfit them with the tools they need to  succeed. Talk to us today about how we can support your growth and put you on a solid track to success and profit.

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